Any work that’s done on the actual site such as, titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as blog writing, link building, social sharing, bookmarking, various content and more is known as Off-Page.

Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. SM Marketing tracks over 1 million key terms allowing us to quickly see fluctuations in a wide range of businesses. By seeing this, we can evaluate what’s working best and make adjustments to campaigns.

If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business it would try to rank for the keyword + the geography. So for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.

No one can guarantee exactly where they will rank, but someone’s business is taking up the first page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, clients should expect great results.

Long-tail keywords are more specific and less common than other keywords. They focus more on a niche. The term long-tail keyword comes from the book The Long Tail by Chris Anderson. In this book, Chris Anderson shows that there’s a market for virtually any product. A long-tail keyword are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.

We work in most countries as long as the website is in English or Spanish. Spanish websites require a Power Boost Add-On.

What distinguishes Washington Digital Media from other digital marketing agencies is our profound domain expertise, particularly across various industries, coupled with our results-driven approach to digital marketing. We prioritize not only generating traffic but also optimizing for conversions and customer acquisition. Our team brings experience across a diverse spectrum of industries, granting us valuable insights into the distinctive marketing requirements of each specialization. Ensuring compliance with HIPAA and ADA standards is integral to our strategies. This commitment guarantees that we deliver a secure and accessible digital experience to our clients, aligning with the highest standards of confidentiality and inclusivity.

Yes!

These are links done offsite that signal search engines to the targeted website. There is a lot that goes into backlinking safely. The days of mass link building and black hat SEO are over. At SM, we take time and make sure the backlinks come from relevant sites that are true to the business. By doing strong backlink work, the client’s website should rank higher than their competition who is solely focused on on-page work.

Alpha SEO is a premium SEO product that allows agencies to grow their business, and their clients to achieve results. By SM Marketing International. Over 45,000 campaigns managed since 2003.

Our suggested retail price for the Alpha SEO package and for each individual Add-On is $349/month.

Writing interesting content on a guest blog is valuable to improve rankings. When the owner of the guest blog likes the content being written, they often include it on their own blog because they see its value to their visitors. This in turn can provide a backlink to our client’s website.

Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining it’s algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good websites, are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.

Currently, we support English and Spanish. For Spanish websites, a Power Boost Add-On is required.

Google Business Profile is like a directory which maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of business, forms of payment, etc. Google gives prominence to these listings and they show up on Google SERP’s and Google maps, both on desktop and mobile. Hence having a fully completed and verified listing is very important and helps with rankings.

Yes, if all the relevant details are properly filled out on the Google Business Profile section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos, and getting reviews is advantageous to inclusion in this area of Google search.

What distinguishes Washington Digital Media from other digital marketing agencies is our profound domain expertise, particularly across various industries, coupled with our results-driven approach to digital marketing. We prioritize not only generating traffic but also optimizing for conversions and customer acquisition. Our team brings experience across a diverse spectrum of industries, granting us valuable insights into the distinctive marketing requirements of each specialization. Ensuring compliance with HIPAA and ADA standards is integral to our strategies. This commitment guarantees that we deliver a secure and accessible digital experience to our clients, aligning with the highest standards of confidentiality and inclusivity.

At Washington Digital Media, we employ a comprehensive set of key performance indicators (KPIs) to gauge the success of our campaigns. These encompass metrics such as website ranking, traffic, generation of new leads, acquisition costs per customer, and the lifetime value of customers. To ensure accurate tracking and insightful analysis, we leverage advanced analytics tools. Regular reports on campaign performance are then provided, offering transparency and allowing you to stay informed about the impact of our strategies on your business. This data-driven approach enables us to continuously refine and optimize our campaigns for maximum effectiveness.

The results you can anticipate from Washington Digital Media's services encompass heightened online visibility, a surge in targeted website traffic, elevated rates of customer acquisition, enhanced customer retention, and an overall expansion of your business's profitability. However, it's crucial to understand that digital marketing is not an instantaneous remedy. The most substantial results typically stem from sustained, long-term strategies. When a business partner comes to us, we engage in a thorough discussion about their goals, tailoring a solution that aligns precisely with their requirements and objectives. Our approach is to prescribe strategies that are not only effective in the short term but also contribute to the sustained growth and success of the business over the long term.

Washington Digital Media's process initiates with a meticulous understanding of your business, its target audience, and its goals. We gather valuable information during our discovery call and further insights during the onboarding process. Next, we conduct comprehensive audits of your existing digital assets and assess your market positioning. Armed with these insights, we craft a personalized marketing strategy tailored to address your specific needs and objectives. This strategy undergoes execution, continuous monitoring, and optimization over time to ensure optimal results and alignment with your evolving business goals. Our commitment is to deliver a strategy that evolves with your business, adapting to changes and consistently delivering the best possible outcomes.

Washington Digital Media has had the privilege of working with a variety of businesses, including Med Spas, Dentistry, Orthodontics, Cosmetic Surgery, Optometry, Hair Restoration, Physical Therapy, Chiropractics, Fertility Clinics, Addiction Treatment, Bariatric Surgery, Veterinary services, Hospice care, Stem Cell clinics, Assisted Living, and BioTech companies. However, we are confident that, as a specialist digital marketing agency, we can deliver amazing results in other sectors of various industries.

Washington Digital Media's pricing structure is crafted to deliver optimal value to our clients, taking into account the project scope and the specific services required. We provide both pre-packaged and customized solutions, offering the flexibility to tailor our services to the unique needs and budgets of each business. This approach ensures that our clients receive a pricing plan that aligns precisely with their requirements, promoting transparency and delivering value in every aspect of our partnership.

Washington Digital Media prioritizes the security and privacy of patient information in adherence to HIPAA guidelines, ensuring that all our marketing campaigns are HIPAA compliant under the Health Insurance Portability and Accountability Act. Moreover, our commitment to accessibility extends to ADA compliance. We take special care to design websites that are accessible to users with disabilities, aligning with the Americans with Disabilities Act. This ensures an inclusive online experience for all users, regardless of their abilities or disabilities.

The timeline for observing results is subject to variations based on the particulars of the campaign and your existing digital footprint. Generally, Search Engine Optimization (SEO) strategies may require several months to manifest significant results, given the nature of organic growth. In contrast, paid digital advertising campaigns often yield quicker results. For a comprehensive digital marketing strategy aimed at sustained growth, we advocate adopting a long-term perspective. This approach ensures a steady and enduring impact on your business, allowing for the cultivation of a robust online presence and the realization of long-term goals.